2020 is the tenth year that Volvo Cars and Geely Automobile have joined hands, and it is also a crucial year for Volvo Cars' comprehensive electrification strategy to enter a new stage. At the Beijing Auto Show, Volvo Cars' first pure electric vehicle XC40 RECHARGE made its debut in the Chinese market and opened blind ordering, bringing users a safer, more luxurious, and more intelligent pure electric product.
The arrival of XC40 RECHARGE has opened a new stage in Volvo's comprehensive electrification process. Yuan Xiaolin, Senior Vice President of Volvo Cars Group and President and CEO of Volvo Cars Asia Pacific, said: "Now, Volvo Cars has a fully electrified product matrix consisting of 48V mild hybrid, plug-in hybrid, and pure electric, which also marks the official entry of Volvo Cars' comprehensive electrification strategy into a new stage. ”
Volvo XC40 RECHARGE officially made its debut and launched the blind booking exhibition. The five promises of confidence are more reassuring. As an important product that marks Volvo Cars entering a new stage of development, XC40 RECHARGE's sales model and service experience are highly innovative and Internet thinking, attracting much attention.
Specifically, XC40 RECHARGE is sold through official direct sales, and consumers can enjoy a comprehensive online car buying experience through the "WoWorld" WeChat mini program. With the help of Volvo's well-established dealer system offline, consumers can also experience one-stop service experiences such as viewing, testing, and picking up cars. The entire process is not only price transparent, but also provides one-on-one exclusive services. Especially the combination of online car purchasing and offline experience integrates high-quality resources from the official direct sales system and dealer system, making it more convenient for users to purchase cars.
At present, Volvo Cars' direct sales platform has launched the XC40 RECHARGE "blind booking" activity, allowing consumers to experience the convenience and benefits of direct sales in advance. From now until November 19th, all users who make reservations through the official direct sales of the "Wo World" mini program can enjoy discounts such as a car trunk storage box, online payment of a deposit of 1999 yuan to offset a deposit of 10000 yuan, as well as free one click power on for the first year, first year insurance fund, and influencer gift package.
At the same time, the first owner of XC40 RECHARGE can also enjoy five major rights protection, including lifetime free charging, lifetime free data, lifetime free maintenance, lifetime free warranty, and lifetime free roadside assistance. Each service is centered around consumer pure electric mobility, providing a convenient and reassuring travel experience.